Burn the Business Plan by Carl J. Schramm

Author:Carl J. Schramm
Language: eng
Format: epub
Publisher: Simon & Schuster

Develop Industry Networks

Working in a big company inevitably produces a wide set of contacts and friends in the company and industry. These networks are valuable to spinout entrepreneurs in many ways. Ciocca knew people everywhere in the wine industry when he started The Wine Group, from grape farmers to liquor store owners. When he left Coke with his new company he could draw on the goodwill he had amassed. Ciocca told me, “Without industry connections I wouldn’t have had much of a chance of even buying grapes.”

Valerino fondly remembers the suppliers that he had used at Diebold extending Pevco credit when he couldn’t pay for parts. Burrell and Kao, because of their connections in the defense industry, had presumed credibility when they approached shipping companies who, seeing the advantages of using geopositioning technology, were ready to buy their new navigation products.

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